By seeing the big picture, Exceptional Leaders learn to understand the cultures of the groups with whom they are dealing. In our four-quadrant model, the collective interior subjective (lower left quadrant) should be taken into consideration in all decisions and evaluations.
Executives who just focus on the transactional commercial aspects of the business (lower right quadrant) can be blindsided by the important dynamics of culture. You see many examples of this when large change initiatives are not successful, such as a merger. If one only looks at the commercial aspects and ignores the cultural dynamics such as shared beliefs among employees or customers (“this is what our customers want”) and values (“this is what is really important to us”), significant resistance can emerge, resistance which could prove fatal to a successful outcome.